Tuesday, June 7, 2005
Open Letter to Gatorade...
Gatorade Hoarding... sad but true...
Whoa Nellie!!! Keith Jackson did it. He got me hooked, and now they've take it away. Maybe I fell victim to the marketing. In all the cycling rags, it was touted as "super Gatorade" I walked into my Wawa and sure enough there it was like a beacon in the night. "Endurance Formula Gatorade." I drank it, the flavor was good, and it worked. I raced the 12 hours of Lodi, I drank 5 bottles of the stuff. For a time life was good. Every Wawa, every grocery store I walked into had my stuff. Yellow Endurance Gatorade. Life was good.
Enter French Creek. I roll into my Wawa, ands alas it is gone. No Endurance Gatorade. I figured a mistake, briefly sold out; I hit another Wawa, no dice. I start to panic. I mean, it is bad news to change you hydration plan on race day. So Hit a grocery, I'm still shit out of luck, I find another grocery store, and sure enough they have just 3 bottles left. I buy them all. I use one and hoard the other 2 for up coming races.
Do you see what I have become? An Endurance Gatorade hoarder. Is there no market demand for the stuff? Or perhaps Chris Leigh doesn't want any other athletes to have the Gatorade advantage. Has Keith Jackson become the pimp of the nation? Whoa Nellie no more Magic Gatorade for you!
And so, I will continue to ride my mountain bike, thirsting for true refreshment, the Gatorade Endurance formula that I took for granted, that I am addicted to. I love your endurance formula, and just want to find more, can you help a brother out?